The far-reaching changes in the international film market have prompted us to adapt our study programmes to these new times, to expand them for the future, and to evaluate and rethink them as needed on an ongoing basis. These changes are characterised by the emergence of streaming services, new – especially social – media and the now infinite possibilities of cinematic communication and its diverse, international use.
Our excellent lecturers and guest lecturers from the advertising film industry enrich the programme in theory and practice. A total of five film projects are created during the second to fourth year of the study programme. Students can try out all conceivable and common advertising formats, e.g. documentary / branded entertainment / social media formats through to games, AR/VR, live action, 3D, VFX, full CG, and advertising/promotional events).
The networking opportunities within the Filmakademie are diverse. In addition to the traditional craft of film, new horizons open up in the fields of interactive media, web formats and motion design – essential components of modern communication.
Our aim is for our graduate students to make a seamless transition into the advertising film industry. Programmes such as excursions to major productions, agencies and post-production facilities in cities including Berlin, Hamburg and London or a practical exchange over 6-8 weeks at Jung von Matt/Hamburg offer indispensable insights into the real world of work.
